Category: Mobile

How I increased Conversion with new UX & PWA for RailRestro [Case Study]

How I increased Conversion with new UX & PWA for RailRestro [Case Study]

Context

Every one likes increased conversion and decreased bounce rate for their eCommerce web and mobile app. So does our client RailRestro wanted with us. The first version of Railrestro web app was built on Cakephp Framework back in 2015 by our team in which most of the development, design , ux all was done single handedly by me. 

The Client

RailRestro is official e-catering partner of Indian Railways IRCTC which delivers restaurant food in train as agregator across India. At first we had just the front-end web app from where people used to place order from partner restaurants, Later after 3 years of operation and lacs of food orders processed we were requested to build an app, We chose to build a hybrid mobile app for IOS and Android. But with the growth in order volume while crossing 10 lac orders we needed to improve ux of web app and mobile app as the user base of mobile exploded to over 95%. 

OLD UX of WEB APP & MOBILE APP

We needed a full rebuild of Web app and Mobile app both as mobile app was almost fulfilling the purpose but was lacking features and slow development cycle for the mobile app development was keeping us from deploying rapid changes and also the UX on Mobile web / Desktop and Android app was totally different. 

New Objective

After discussion with the founder and their team we came up to develop single PWA app so that we can focus on the mobile first ux and rapid improvement was possible keeping speed and seamless design on all platform I was handed over task to re design the whole web app and replace the android app with the new PWA web app which was to be served also via play store. 

NEW DESKTOP AND MOBILE APP SCREENS

NEW UX on Desktop & MOBILE APP Screen

Challenges and our Approach

Because the web application front-end was in production and had to plan the new app development and transition without disturbing most of the url structure due to SEO rankings it was tough listing and planning every page and develop totally fresh on a new stack, I used Laravel with bootstrap 4 to design and code the backend and frontend for new PWA app of Railrestro. I had to be careful as conversion pages url, landing pages which were indexed and events to be migrated in new app to reflect the similar analytics data specially for goal conversion. 

The New Ordering UX Screen Checkout Page and Confirmation

The Result

After initial testing and feedback gathering we launched the new app and measured the performance of application load time impact on conversion rate, total eCommerce transaction, bounce rate and other metrics and found significant improvement in all areas.

Performance Improvement was in multiple x to the previous app.

GT METRIX Report compared with peer
Lighthouse SCORE for PWA (The Best we achieved)

When we compared whole week analytics data since we launched new app the bounce rate decreased by 4 percent , Conversion Rate Increased from 5 % to 8% Sessions increased by approx 25 % on an average. Cart abandonment rate decreased by 2x.

Takeaways

The period of 4 months was challenging due to the fact that we had to migrate every feature, content and improve the ux at the same time, but the hundreds of pulls and pushes along with feedback from client end had made it possible and we are happy with the significant improvement in website performance, goal completions & conversion rate.

We encourage you to test the new RailRestro app and experience ordering food in train it your self.

You can follow me on twitter.com/xvivek or on linkedin and be connected with me and my work. If you are looking for mobile app development in Panta feel free to discuss your project with me.

Now here’s a big bang gprs plan by airtel in Rs. 98

Now here’s a big bang gprs plan by airtel in Rs. 98

Airtel gprs Rs. 98
Airtel gprs Rs. 98

About 1 month ago Airtel had launched a Night 2gb gprs plan for bihar and jharkhand, I had published a post regarding this and the most popular post of the all time on my blog. But just few days ago airtel has closed the plan and introduced a brand new smashing gprs plan for all users across bihar and jharkhand. The new airtel gprs plan is of Rs. 98 and it has great utility compared to any other company gprs plan. I will be discussing features of this plan and providing new user’s the setting to activate and use Airtel’s GPRS on their phone.

Reviewing this plan of Airtel I think it’s not to review but to use and experience the mobile internet connectivity on the go across the India.

The previous Rs. 96 plan has only the night uses of 2gb but the same 2gb comes with this plan for the whole day and night.

This is the best ever gprs plan by Airtel. So here are the features to make you feed what will you get in E-Recharge of rs 98 from Airtel.

Features of the GPRS plan RS. 98

Service
Name
Type of
Services
Description How to Access Prepaid
Charges
RC 98 GPRS Pack Optional On recharge with RC 98 customers would get 2GB Free with 30 days validity. Post the free usage, customers will be charged 30paise/50KB Available on Easy recharge for Prepaid customers only.

Now how to make this work for you also get an E- Recharge of Rs. 96 and dial *567*11# from your phone to activate , and you are all done. If you have not pre configured Gprs settings in mobile you can do this by you can sms MO to 54321 (Toll free). If you are having any trouble getting mobile office settings for your mobile you can call 121 and say them for this.

Ok, You can suggest ME to write on specific topics comment on this post and choose to subscribe to this blogs RSS Feed in your favorite reader.

Guys can rock with DO-CO-MO GPRS plans and GPRS settings

Guys can rock with DO-CO-MO GPRS plans and GPRS settings

TATA DOCOMO GPRS to rock
TATA DOCOMO GPRS to rock

Well hello guys again I am to write about how you could keep your self connected with Web on go, yes you guessed right about Gprs on mobile. This time I will be making you know about Tata’s Do CO Mo GPRS plans which will really rock you. As Airtel’s Night Unlimited plan’s now new Airtel 24/7  GPRS Plan post is most popular on this blog I considered to give you more on this topic. As you know that Airtel is giving night GPRS pack at the rate of Rs. 98 in Bihar and Jharkhand. But you should also know that DOCOMO is giving more at the cheap price than Airtel.

Following are the details of Tata DO CO MO GPRS plans which are flexible and gives lots of option to choose from:

PACK Free GPRS Validity Days Post Free usage with validity left
98/- 6GB 30 50p/1MB
48/- 2GB 30 50p/1MB
50p/1MB
15/- 3 50p/1MB
5/- 12 Mid Night 50p/1MB

Instruction to activate and Use this plan:

  • Available on special EVD recharge.
  • Recharge Instruction for Rs 5 pack: To activate SMS “GPRS” to 121.
  • Daily Pass valid till 12:00 midnight on the day of activation.
  • To pull internet settings please sms “INTERNET” to 52270 and save them as default settings on your mobile.

Manual GPRS Settings:

Connection Name TATA DOCOMO INTERNET
Data Bearer GPRS
Access Point Name TATA.DOCOMO.INTERNET
Username
Password
Homepage
Connection Security Off
Session Mode Permanent

In case of the WAP 2.0 compliant phones, the following extra settings need to be done:

Under Options Advanced Settings
Phone IP Address Automatic
DNS Address Automatic
Primary name server 0.0.0.0
Second name server 0.0.0.0
Proxy server address None
Proxy port number 0

If you do not have a Nokia and Sony Ericsson phone, you’ll need to set your phone manually with these details.

Home page
Session mode Permanent
Connection Security Off
Data Bearer GPRS
GPRS Access point TATA.DOCOMO.INTERNET
IP address <blank>
Authentication type Normal
Login type <blank>
User name <blank>
Password <blank>
For more faqs about gprs of do co mo Visit THis URL.
So guys have more fun with this the plans are very flexible, If you need any help or want to tell others about your experience using DOCOMO you can comment below to discuss this topic. Rock and make me rock by bookmarking me and subscribing to my RSS feed.
Airtel’s GPRS is back with a bang for Bihar and Jharkhand Users

Airtel’s GPRS is back with a bang for Bihar and Jharkhand Users

airtel-logo

This Post is been out dated now because Airtel has closed this plan visit this post for the new Gprs Plan of Airtel.


Woo! It’s a cool day yesterday when I got to know about very cool GPRS plan by Airtel for Bihar/Jharkhand Users. As you know that in past airtel’s GPRS was costing Rs. 250 for unlimited data transfer in a month and some users used it for paying Rs. 0 to company. Then they closed and banned these all and started a zero rental plan for a charge of 30 paise/50 kb of data transfer. Very earlier it delivered 500 mb for a month at the rate of Rs. 250 which was better to use by you and me Internet hangers with conectivity on Go. But what the new news now for all subscribers of Bihar and Jharkhand.

This Post is been out dated now because Airtel has closed this plan visit this post for the new Gprs Plan of Airtel.

Here’s the best ever balanced gprs plan for every one who is very fond of being online and keeping themselves updated with all their emails. Airtel is back with unlimited GPRS plan for Just RS. 96 for a whole month.

This is acctually shaped as night unlimited gprs plan which delivers internet connection with fastest speed and biggest network coverage in India.

The details of this plan will be must liked by you:

Night GPRS Pack E Recharge Rs. 96

Day Free MB: 100 MB / month (8:01 AM to 11:59 PM)
Night Free MB: 2 GB /month (12:00 AM to 8:00 AM)
Offer Validity: 30 days

Now how to make this work for you also get an E- Recharge of Rs. 96 and dial *567*11# from your phone to activate , and you are all done. If you have not pre configured Gprs settings in mobile you can do this by you can sms MO to 54321 (Toll free). If you are having any trouble getting mobile office settings for your mobile you can call 121 and say them for this.

So, guys and girls I have activated this plan and sailing the world of Internet by waking up early in the morning from 3 am to 8 am. Hope you will be also making fun with this and will Say I love Airtel perhaps Airtel’s GPRS. Enjoy and comment about your happenings.

This Post is been out dated now because Airtel has closed this plan visit this post for the new Gprs Plan of Airtel.